Mario Sundar’s Top of Mind

Social Networking, Marketing, and Pop culture. 
Filed under

socialnetworking

 

Enable Pirate English in Facebook. Here's how.

Love it. I may just stick with this language change :) Here's how you enable it. Click on the "English (US)" name on the bottom left of your Home page.

What follows is a holistic adaptation of your entire Facebook experience in Pirate speak.

Loading mentions Retweet
Filed under  //   social-networking  

Comments [0]

Layar, world's first mobile Augmented Reality browser

Looks like European companies are innovating in the augmented reality space. Bummed that this hasn't yet found its way into the iPhone 3GS. Revolutionary tech now just seems evolutionary.

I'm also curious how image recognition technology layered with social networking (Facebook / Twitter) and professional networking (LinkedIn) profiles could change human interactions. That may be far more unreachable at this moment though.

Loading mentions Retweet
Filed under  //   social-networking   technology  

Comments [0]

Is Twitter a fad or the next Facebook?

The faster a fad rises in pop-cultural consciousness, the faster it falls in the popularity ratings. Thus says a recent study that surmises that "people believe that items that are adopted quickly will become fads, leading them to avoid these items, thus causing these items to die out". Weird, uh?

Besides baby names, the symmetry between popularity rise and fall can carry over to other cultural items. For example, the scientists noted that similar outcomes have been observed in the music industry, where new artists who shoot to the top of the charts right away also fall quickly, and so have lower overall sales than those who rise more slowly. While this finding seems counterintuitive, since a quick rise in popularity would seem like a good thing, it shows that a backlash to perceived fads should be taken into account. As the researchers explain, people who want to ensure the persistence and success of particular items should seek to popularize the items at a slow but steady pace.


I've read a bunch of articles in the recent past, that talked about users' disillusionment with Twitter after signing up en masse, thanks to (maybe) Oprah. But my experience has more closely mimicked that of TechCrunch's Erick Schonfeld who explains Twitter's adoption curve thus:

Ever-increasing waves of hype, links, and attention bring in the newbies to Twitter.com where they get their first taste of Twitterdom. Some portion of those set up an account out of curiosity or a fear of being left behind. They try sending out a few Tweets, look around, get bored by the initial banality of the service and abandon it for other pursuits.

But that is not the end of it. A lot of them come back, either because they keep getting links from friends or keep hearing about it on TV or whatever, and then they slowly start to see the usefulness—a funny Tweet from a friend, a link to breaking news, a way to keep an eye on the general zeitgeist. Twitter is the kind of thing that is easier to experience than it is to explain. But it is an acquired taste and often requires repeated exposure before people get hooked. Once they do get hooked, there is no going back.

So, what do you think? Is Twitter a fad or the next Facebook? 

p.s. And if you're wondering what the chart above means, read the entire article here. (via Rex)

Loading mentions Retweet
Filed under  //   social-networking  

Comments [0]

The Top 100 Networked VCs (Reid's at #18)

Is it any surprise that the 18th most connected venture capitalist also founded the world's largest online business networking site! :) BTW, I do work at that company and consider working with Reid, one of the many perks LinkedIn has to offer.

If you're wondering how TechCrunch came up with the #s, check out the rationale below or feel free to skim through 52 pages of analysis embedded above.

If this is true, then who are the most connected venture firms and angel investors today? Vijay Dondeti, a graduate student in bioinformatics, applied the analysis in the Hochberg paper to about 2,700 investors in CrunchBase who participated in over 3,300 startup funding rounds between 2006 and 2008. He scored each investor based on how well connected they are to other investors as well as how well-connected their co-investors are to other investors. “In summary,” says Dondeti, “to get a high score, you need to co-invest often with others that also co-invest often.”

And, why do you think being a networked venture capitalist is important, besides the obvious? Better Returns.

The more co-investors a venture firm has, the better its network. The better its network, the better its overall returns. The correlation between the size of a venture firm’s network and its returns may have something to do with better access to deal flow, talent, advisers, potential customers, and potential exits.

Read more here.

Loading mentions Retweet
Filed under  //   social-networking  

Comments [0]

How To Filter Out Facebook "Friends" Without Them Knowing

I'm probably one of the very few who actually has friend categories set up on Facebook, but frankly I've never used it. What I didn't know was that if you move any category above your "News feed", FB.com auto-loads with only updates from that group. Sweet!

Loading mentions Retweet
Filed under  //   social-networking   technology  

Comments [1]